For being a small county in the Northwest corner of Pennsylvania, Crawford County has a lot to offer. The problem was nobody knew about it. Including locals. A website was needed to showcase the county, attract visitors to the area and to get buy-in from the local community and stakeholders.
Using stories of Crawford County locals and visitors as an anchor, the new website highlights the county's amenities, culture and history. Scrolling animations and creative slider transitions maximize engagement and greet the user with a more memorable experience.
A comprehensive navigation menu guides the user throughout the experience and highligths different aspects that speak to the different target personas that were identified.
Seamless integration with a third-party mobile app allows visitors and locals to save favorite spots and activities, create custom itineraries or check events happening close to them when they are anywhwere on the county.